Sunday, October 19, 2008

"Race and the Safe Hollywood Bet"

Progress for African-Americans in Hollywood?

"With the stakes high, many studio executives worry that films that focus on African-American themes risk being too narrow in their appeal to justify the investment. Hollywood has nonetheless shown a willingness in recent years to bank more heavily on African-American actors and themes....

But Hollywood’s open-mindedness only goes so far. Studio executives remain hugely skeptical that moviegoers are impartial to race. “The bottom line is that the major studios want assurances that film projects have the potential to attract a significant white audience,” said Joe Pichirallo, a veteran producer whose latest film, “The Secret Life of Bees,” opened Friday."

Read the entire article here.

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