Saturday, January 05, 2013

SPIN magazine's oral history of Chuck Taylors

which you will find in full here

MARKY RAMONE (drummer, the Ramones, 1977–83, 1987–96) You gotta understand, the Ramones were greasers. We were Fonzie with longer hair. The greasers and gangs in Brooklyn all wore Chuck Taylors and leather jackets. Either you copied basketball players or you copied greasers...

 ARABIAN PRINCE (N.W.A, 1986–88) Crips would wear blue Chucks or white ones with blue laces. Bloods would wear red. That's the OG hood way. N.W.A liked being different — we knew they weren't popular on the East Coast, where people were wearing the big, space-boot basketball sneakers. Dre and Cube even did a song that made fun of "My Adidas"...

 MARK ARM (singer-guitarist, Mudhoney) Everyone in Seattle — Eddie Vedder, Kurt — we were all punk and hardcore fans. So it wasn't really an aesthetic choice to wear Chuck Taylors; it's just kind of what you did. The reason, I think, we wore them is that it was either those or Doc Martens, and if you wore Doc Martens and jumped into the crowd, you could really hurt someone. Though doing anything in Chuck Taylors didn't feel that great either...

ANDREW W.K. I have no integrity, so I was fine with everything. [W.K. recorded "I'm a Goner" with Soulja Boy and Matt and Kim for Converse in 2011]. Converse is in an interesting position. It's like when Pabst Blue Ribbon realized that hipsters were drinking their beer, and they started marketing to hipsters, and now maybe it's not as cool. Whenever a brand positions itself to mean something to people, they risk losing people who don't like to be marketed to.
 
ELLIOT CURTIS At this point, Converse's number-one demographic for Chuck Taylors is teenage girls.

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