Sunday, December 28, 2008

Pop Music: Licensing Everything

The notion of "selling out" seems to have completely gone by the wayside, as this article by Jon Pareles from today's New York Times shows. I really like Santogold and I thought she was kinda 'indy,' so I'm just astonished that 3/4 of her album has already been licensed.

Pareles lays out all the reasons why today's musicians are resorting to licensing, and it seems that we, the consumers, who are not buying albums and are doing lots of free downloading, are in part, or largely, to blame.

But is there no limit? Are their corporations that are just beyond the pale? What about Mary J. Blige shilling for CitiBank? Why would she want to align herself with a corporation so up to its neck in the subprime mortgage scandal, and the recipient of largest government bailout in history?

Read on:

Songs From the Heart of a Marketing Plan

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