Tuesday, July 11, 2006

Chase credit card: "All You Need Is Love"

Tirdad Derakhshani, writing in the Philadelphia Inquirer, on Chase's new TV add that uses the Beatles' 1967 single, "All You Need Is Love."

"It's a big, ugly piece of situational irony: companies using anticonsumerist, antiestablishment art to sell consumer products." Correct, but no surprise. Thomas Frank's The Conquest of Cool, demonstrates that this strategy has been at the heart of advertising for several decades, a trend that started in the late 50's.

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