Saturday, February 11, 2006

Thomas Frank, The Conquest of Cool: Oldsmobile

From U.Chicago Press website. More illustrations from the book here (left-hand column: scroll down).

"the utopian imagination of the Detroit automakers"

Oldsmobile, 1961. This is as neat a vision of consensus order as one will find anywhere in American culture: Norman Rockwell landscape, patriotic colonial architecture, confident man, fawning wife, mirthful children, jolly firemen, and reassuring reminders of the jet-age military. Five years later an ad like this would appear to be from a different country.

More on Thomas Frank at his website.

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