Consumption and US voting trends

Amazing article from the New York Times, April 16. Viewers of the Golf Channel trend strongly Republican and have a very high turnout rate. Viewers of VH1 trend strongly Democrat and have a very low turnout rate. Those who eat at Cracker Barrel trend strongly Republican and turn out in big numbers. Those who eat at Church's Chicken are low-turnout, strong Democrats. Amstel Light drinkers are strongly Republican, Cognac drinkers strongly Democrat. And on it goes. Here's one of the very interesting charts.

Scotch, as the article observes, is a 'centrist' drink.