Music and video for Chapter Three, Marcus Reeves' "Somebody Scream!"

"With the release of [Run D.M.C.'s] 'Sucker M.C.'s,' the earliest b-boy sound--the uncompromised funk and competitive nature of hip-hop music--finally arrived" (Reeves, 40).

Here, Run DMC perform "Sucker M.C.'s" on the shortlived TV show, "Graffiti Rock," from 1984. It's followed by some freestyling by Run DMC, Kool Moe Dee, and Special K.

Run DMC's "Rock Box," blending hardcore rap and heavy metal guitar. The first rap video ever played on MTV (1984).

Run DMC's "King of Rock," the title track from their platinum album (1985). "I'm the King of Rock, there is none higher/Sucker MCs should call me sire." African-Americans reclaim the mantle of rock'n'roll. View it here.

Hardcore competition to Run-D.M.C.: LL Cool J's "Rock the Bells," from his 1985 album, Radio.

And Eric B & Rakim's "Eric B is President," from the album, Paid in Full (1987).

From Run-D.M.C.'s Raising Hell (1986), which Rolling Stone called "the first true rap album"--"My Adidas," which marked the group as the first rap artists to get a sneaker endorsement deal.

And from the same album, Walk This Way," with Aerosmith.

Original Philly gangsta, Schooly D's "Smoke Some Kill" (1988). View lyrics here.