Tuesday, January 01, 2008

Globalization and pop music

From "As U.S. Pop Wanes Abroad, Talent Scout Looks Wide," Jeff Leeds, NY Times, December 5, 2007

LOS ANGELES, Dec. 4
Sales [of pop music] began shifting more than a decade ago. In 2000 roughly 68 percent of worldwide sales derived from so-called local repertory — artists working in their native country — up from 58 percent in 1991, according to the International Federation of the Phonographic Industry, a trade group in London. Though American stars like BeyoncĂ© and the Red Hot Chili Peppers still connect with fans in territories around the world, the ranks and global appeal of major United States acts appear to be waning, many music executives say. In Spain, for instance, only one American album — the soundtrack to “High School Musical 2” — is in the most recent Top 10 chart.

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